Enjoy style with values. 

tRUE STANDARD is a full service agency that combines the strategic expertise of the aesthetic edge of a design studio, traditional strategic consultancy and the contacts of a communication agency.

“Our key strength is teamwork.
We love the brands we worked for. We now fuse our individual experience to service you with exclusive commercial innovation.”

Comprehensive Consulting

We provide comprehensive strategy, branding, apparel design, product development, and production management support for a variety of clients including: startups, emerging designers, longstanding companies re-branding, international factory partners, global brands entering the North American market, non-apparel based companies, etc. Our corporate fashion industry expertise, professional process, and exclusive global network help our clients bring their apparel and footwear product to market.

Research, Seasonal Concept & Trend

We provide seasonal design concepts by presenting you with concept decks, mood boards, trend call-out sheets, color palettes, and trending fabrications. We also advise on design concepts based on constant trend forecasting, market research, sample shopping, etc.

Innovation Lab

We can be your external, exclusive innovation lab. The expertise of our specialists and our deep networking over the years to NGOs, global supply base and technical engineering specialists in the textile industry allow us to provide your organisation with meaningful innovation concepts. Let us be your speedboat that, driving product developments that make the difference in your competitive environment. Our objective is to create traceable and applicable proto types that are based on advanced and disruptive innovation, for your internal design and operation teams. Your teams take these exclusive concepts as a toolbox and translate technology into the aesthetic of your individual design language.

Brand Development

Our team of brand strategists help establish memorable, lasting visual and verbal identities. We gain a deep and constant understanding of your company's mission and then develop the essential assets to effectively convey that message. This includes: a logo, color palette, style guide, copywriting guidelines, labels, packaging, lifestyle photographs/videos, product shots, look book, and website. By creating these assets alongside your apparel products, we ensure strong visual cohesion throughout every aspect of your brand.

Caspule Collection

Our design team designs capsule collections for you, based on creative vision and, if desired, on existing concept work, or dealing with completely new aspects and contents. Throughout the design review process, we are in constant communication with you and your team to ensure that your vision is implemented before you proceed with development.

Prototype/Sample Management

Our project managers will create time-and-action calendars with important deadlines for you and your business partners to follow. Our Product Development Team will set you up properly with a factory/factories in our global network to ensure your line is developed with the upmost quality at the best cost. Once full development packages are passed off to the manufacturer, our team will coordinate and communicate with the factories (either in the U.S. or abroad) throughout the sample rounds. After each prototype is complete, we will conduct professional fittings on fit models either at the factory or in our office to update each sample/development package until the fit is approved.

Creative Direction

Bernd Keller is available to act as your external creative director, guiding your internal design teams.

Thinking out of the Box

Market data and consumer analysis is key. Our thinking and creation is based on 360 degree observation of the market. The digital and conventional touch points of our target consumer lead us to discuss beyond fashion. Fast- moving goods mirror our contemporary, demographic evolution, changing our world of tomorrow. As senior experts, we consult non-fashion industries in projects concerning brand building and consumer analysis.


Bernd is an energetic, inspiring and engaging speaker. With his international education and over 28 year expertise in the apparel design field, Bernd brings together his experiences into talks about creativity & design, brand building, sustainability, work life balance, entrepreneurship and motivation.


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